More and more people are accessing the Internet through their phones. In fact, some would rather log into their mobile Web instead of their computers at home. As far as online marketing goes, this only means one thing: now is the right time to engage in mobile marketing.
Several businesses are realizing the marketing potential of mobile search. Numerous websites have been redesigned so that they can be compatible with mobile search. Once your website is mobile search friendly, you can target a large demographic of mobile Web users.
On the other hand, even if your site is mobile search compatible, you’re going to need mobile SEO to get ahead of the competition.
Although phone SEO shares the same strategies with regular SEO, Google has a separate index for mobile search.
Here are tips and strategies that will help you with your mobile marketing campaign.
1. Your mobile site should use mobile compatible code.
This should be the first step for any phone SEO campaign. Make your site readable on cell phones. Otherwise, you’ll turn off site visitors and lose potential customers.
Not everyone uses an iPhone, which can interpret HTML. Other phones with mobile search use other codes like xHTML and WAP.
Moreover, mobile Internet browsers don’t tolerate faulty codes. Normal Web browsers can easily handle littler errors, but this isn’t the case with mobile search. A single error can cause mobile websites to break.
On the other hand, pulling off a mobile website isn’t hard if you know what to do. There are even several WordPress plug-ins and other tools designed to help websites go mobile.
2. Get your keywords right.
Keyword research for mobile SEO isn’t very different from that of Web SEO. In fact, the whole concept is the same: you identify useful and relevant keywords that will generate good traffic.
Google is the best place to conduct keyword research for phone SEO. AdWords actually has a keyword research tool specifically for mobile search.
To use the mobile search keyword tool, log in to your AdWords account first. Look for the mobile keyword tool, which can be quite difficult to find on the interface. After logging in, click on the keywords tab. Then hit the “Add Keywords” button.
Next, choose an ad group and a campaign. After that, a “keyword tool” link will show up at the right side. Click it and then open the “advanced options” link and check the checkbox for “Mobile Search.”
The tool should be able to provide stats for mobile search.
3. Perform mobile search optimization.
In this step, you will really see that the strategies of Web SEO overlap with those of phone SEO.
Using the keywords from your keyword research, choose a keyword or key phrase for each of your site’s webpages. Put the keywords into the description, title, keywords tag, header, image alt tag (if there’s an image) and the page’s content. Mentioning the keyword once in every location is already enough. Avoid over-stuffing your website.
When conducting mobile SEO, remember that it’s better to keep things short. Make the description and title brief. The title may even be the key phrase, and nothing else. One good advice is to place the keyword at the end of the description so that your call to action will be more visible.
Another form of mobile search optimization is off-page optimization. In other words, link building.
There are several identified and proven methods for phone SEO link building. These methods are similar to regular Web SEO. One effective way is to submit your website to directories for mobile search.
You can also make use of social networking for mobile SEO link building. There are social networks that provide free links for backlinking. Social media is also a good way to spread the word about your site.
4. Make a sitemap designed for mobile search.
Once you have an optimized site that uses mobile search compliant code, the next step is to make a sitemap for your mobile content.
Having a sitemap means that you can easily inform search engines about changes to your website. Sitemaps are also good for phone SEO because you won’t have to rely heavily on external links to get the attention of search engines.
Furthermore, with a sitemap, search engines are able to distinguish your website from your mobile site.
5. Submit the mobile site.
You can complete your mobile marketing campaign by submitting your mobile site to the search engines. Start with Google since it’s the largest mobile search engine thus far.
Other than Google, you can also submit to Bing, Yahoo, Taptu and Medio.
The world’s most visited websites (Google, Facebook, Twitter and Yahoo among others) have gone mobile, and a huge percentage of Internet users are using mobile search to access the Web.
It’s about time for websites to go mobile. Don’t let this opportunity for mobile marketing slip away.
Author: Matt Hodgson – Matt runs a network of search engine optimization and search engine submission websites.